Mary Bucholtz


Office Hours

Tuesdays 9:00am-11am
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Spring 2018

Office Location

South Hall 3509


Sociocultural linguistics; language and identity; language and youth; language and race; language, gender, and sexuality; African American English; Chicano English and Spanish; language in California; discourse, cognition, and culture


Language is an inherently sociocultural phenomenon, and so linguistic structure cannot be separated from language users. But if it is important to study culture and society in order to understand language, it is equally important to study language in order to understand culture and society. In a world of infinite diversity based on race and ethnicity, gender, sexuality, age, social class, region, nationality, and many other dimensions, language provides a way of organizing social similarity and difference. In this process, linguistic features are not mere indicators of pre-existing identities but semiotic resources that speakers can draw on and shape to their social and interactional needs. This insight—that we are what we say and do—is one of the most exciting contributions of sociocultural approaches to linguistics. My own research interest lies in trying to understand how linguistic forms take on sociocultural meanings through their association with particular kinds of speakers, settings, and activities, and how these associations can be reinforced or altered in specific contexts. Through ethnographic and interactional methods, we can examine speakers’ own perspectives on this phenomenon: What identities matter in a local context? What ideologies about language and social categories influence speakers’ choices? How do speakers jointly and publicly engage in cognitive processes (thinking, feeling, perceiving) through embodied language use as part of social and cultural activities? To answer these questions, rather than examine a single linguistic feature or level, I prefer to investigate how multiple elements of language—from phonology to syntax to the lexicon—work together in embodied interaction, as well as how elements of language are represented ideologically through metalinguistic means. This sociocultural approach reveals the real-world consequences of language as a resource for social power and identity as well as for participating fully as a member of a culture.


1997 Ph.D, University of California, Berkeley

Current Projects

  • Language and social justice in educational settings
  • Language and youth agency
  • Cultural meanings of linguistic diversity in California
  • Linguistic interaction and gender among math and science undergraduates
  • Cognition as a social and cultural phenomenon 
  • The linguistic enactment of expertise


  • Affiliated Faculty, Department of Feminist Studies
  • Affiliated Faculty, Department of Spanish and Portuguese
  • Affiliated Faculty, Gevirtz Graduate School of Education


  • Director, Center for California Languages and Cultures
  • Director, School Kids Investigating Language in Life and Society


“The Elements of Style,” in Ahmar Mahboob, Dwi Noverini Djenar, and Ken Cruickshank (eds.), Language and Identity across Modes of Communication, London: Routledge, forthcoming

“Itineraries of Identity in Undergraduate Science,” Anthropology and Education Quarterly 43(2): 157-172, 2012 (first author, with Brendan Barnwell, Jung-Eun Janie Lee, and Elena Skapoulli)

White Kids: Language, Race, and Styles of Youth Identity, Cambridge University Press, 2011

“Performing Blackness, Forming Whiteness: Linguistic Minstrelsy in Hollywood Film,” Journal of Sociolinguistics 15(5): 680-706, 2011 (first author, with Qiuana Lopez)

“Race and the Re-Embodied Voice in Hollywood Film,” Language and Communication 31(3): 255-265, 2011

“Entextualized Humor in the Formation of Scientist Identities among U.S. Undergraduates,” Anthropology and Education Quarterly 42(3): 177-192, 2011 (first author, with Elena Skapoulli, Brendan Barnwell, and Jung-Eun Janie Lee)



  • Linguistics 131: Sociolinguistics
  • Linguistics 132: Language, Gender, and Sexuality
  • Linguistics 136: African American Language and Culture
  • Linguistics 180: Language, Race, and Ethnicity
  • Linguistics 187: Language, Power, and Learning
  • Linguistics 192: Service Learning in Linguistics
  • Linguistics 230: Ethnographic Methods in Sociocultural Linguistics
  • Linguistics 232: Foundations of Sociocultural Linguistics
  • Linguistics 233: Language, Gender, and Sexuality
  • Linguistics 248: Topics in Sociocultural Linguistics
    - Recent topic: Indexicality in Interaction
  • Linguistics 258A-B: Seminar in Sociocultural Linguistics
    - Recent topic: The Everyday Life of Thought and Feeling
  • Linguistics 292: Linguistics in the Schools
  • Linguistics 594: Group Studies in Linguistics
  • - Recent topic: Crossroads Interdisciplinary Seminar: The Politics of Race and Language in Learning Contexts (team-taught with Dolores Inés Casillas and Jin Sook Lee)